John Kappa

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A user-focused thinker, ready to take creative ideas from concept to launch.

As a multidisciplinary designer, I excel at creating groundbreaking work with high-performing teams.


Able to seamlessly move between multiple disciplines: digital, branding and traditional media; blending the best of both worlds.


Possessing extensive knowledge in product and brand design, human centred research, UI/UX, visual design, typography, illustration, package design, and a strong 3D skillset.

A user-focused thinker, ready to take creative ideas from concept to launch.

As a multidisciplinary designer, I excel at creating groundbreaking work with high-performing teams.


Able to seamlessly move between multiple disciplines: digital, branding and traditional media; blending the best of both worlds.


Possessing extensive knowledge in product and brand design, human centred research, UI/UX, visual design, typography, illustration, package design, and a strong 3D skillset.

Skills

3D Generalist

3D Generalist

3D Generalist

Adaptability

Adaptability

Adaptability

Branding & Identity

Branding & Identity

Branding & Identity

Creative & Critical Thinking

Creative & Critical Thinking

Creative & Critical Thinking

Product Design

Product Design

Product Design

Problem Solving

Problem Solving

Problem Solving

Rapid Prototyping

Rapid Prototyping

Rapid Prototyping

Right Brain Thinking

Right Brain Thinking

Right Brain Thinking

Human Centred Design

Human Centred Design

Human Centred Design

Tech Stack

Industry Experience

Selfwealth

Senior Product Designer

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2023 - Current

Selfwealth was founded in 2012 to bring investing out of the shadows and empower everyday Australians to navigate their wealth-building journeys. The company was recognised as Australia's 10th fastest-growing company by the Australian Financial Review, and has won multiple awards. With Selfwealth, Australians can invest without having to spend a fortune on brokerage fees.

Selfwealth was founded in 2012 to bring investing out of the shadows and empower everyday Australians to navigate their wealth-building journeys. The company was recognised as Australia's 10th fastest-growing company by the Australian Financial Review, and has won multiple awards. With Selfwealth, Australians can invest without having to spend a fortune on brokerage fees.

Roles & Responsibilities

  • Collaborated with product managers, developers, and stakeholders to align design strategies with business objectives.

  • Designed visually engaging and cohesive user interfaces for mobile applications, ensuring consistency across all screens.

  • Conducted user research and usability testing to gather insights, validate design decisions, and enhance user experiences.

Bragging Rights

  • Within my first three months, I took the initiative to rebrand the business, delivering a fresh identity that aligned with strategic goals. Successfully presented the rebrand to key stakeholders, including the board and C-suite, securing their buy-in and approval.

  • Designed end-to-end solutions for a mobile trading platform, focusing on seamless interactions and optimal user experiences for advanced financial analytics.

  • Collaborated with product managers, engineering managers and developers to establish a scalable design system across Android and iOS.

  • Developed data visualisation dashboards that transformed complex data into intuitive, actionable insights.

  • Established a design system adopted across multiple product teams, resulting in a reduced development time.

Envato

Senior Designer

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2019 - 2022

As the sole designer within a cross-functional team, I launched multiple products and achieved Product Hunt's No. 1 Product of the month. I built a brand and website from scratch, which now receives over 2 million unique views per month.

As the sole designer within a cross-functional team, I launched multiple products and achieved Product Hunt's No. 1 Product of the month. I built a brand and website from scratch, which now receives over 2 million unique views per month.

Roles & Responsibilities

  • Created multiple brands within the Envato ecosystem inc Mixkit, Reshot & Milkshake.

  • Contract position working with Envato as a senior designer across various products including Mixkit, Reshot, Milkshake and more.

  • Worked as part of the cross-functional and start-up oriented team focused on creating new products for various creative niches, for example Video Creators.

  • Content creation for all social media channels.

  • Senior UI / UX designer for multiple products within the business.

  • Liaised with key stakeholders to attain company goals.

  • Worked directly with product manager, marketing team & developers to ensure timely delivery of products to wider stakeholders.

  • Worked closely with CEO on brand and product development.

  • Content creation for multiple social media channels and products.

  • Created static, animated and video content for a range of marketing channels including social media, display advertising, blog and Email.

Bragging Rights

  • Designed and launched Mixkit that achieved 2 million unique visitors per month, driving significant traffic and engagement.

  • Secured the #1 Product of the Month spot on Product Hunt, showcasing innovative design and functionality.

  • Served as the lead designer for multiple high-impact products across the company, contributing to their success and adoption.

  • Spearheaded the design of the Milkshake app, achieving a stellar 4.8-star rating on the Google Play Store.

Sifchain

Senior Product Designer / UI / UX

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2018 - 2021

Collaborated with a diverse global remote product team to design and successfully launch Sifchain, an innovative omni-chain decentralised exchange platform. This sophisticated trading infrastructure was meticulously engineered to enable seamless and secure cryptocurrency trading operations across multiple blockchain networks, providing users with enhanced liquidity and cross-chain functionality while maintaining a user-friendly trading experience.

Collaborated with a diverse global remote product team to design and successfully launch Sifchain, an innovative omni-chain decentralised exchange platform. This sophisticated trading infrastructure was meticulously engineered to enable seamless and secure cryptocurrency trading operations across multiple blockchain networks, providing users with enhanced liquidity and cross-chain functionality while maintaining a user-friendly trading experience.

Roles & Responsibilities

  • Led the creation and execution of user-centred designs, focusing on intuitive user interfaces and seamless user experiences.

  • Reimagined the user interface and experience for a Decentralised Exchange (DEX) platform, enhancing usability, accessibility, and aesthetics.

  • Designed high-fidelity prototypes to visualise and validate complex UI/UX concepts.

  • Directed the product design lifecycle, from ideation and wire-framing to final implementation and post-launch iterations.

  • Worked closely with marketing teams to create compelling visuals and messaging that drove engagement and conversions.

  • Designed visually engaging and on-brand social media assets, boosting audience engagement and brand recognition.

  • Overhauled website design and architecture, delivering a polished and responsive site through Webflow.

Blockbid

Senior Product Designer / Brand Manager

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2016 - 2018

Blockbid was a pioneering cryptocurrency exchange platform that prioritised security and accessibility, designed to provide traders with a comprehensive trading experience. The platform's primary mission was to create a unified trading environment where users could seamlessly access and trade an extensive range of cryptocurrencies through a single, streamlined login process, while maintaining robust security measures to protect user assets and transactions.

Blockbid was a pioneering cryptocurrency exchange platform that prioritised security and accessibility, designed to provide traders with a comprehensive trading experience. The platform's primary mission was to create a unified trading environment where users could seamlessly access and trade an extensive range of cryptocurrencies through a single, streamlined login process, while maintaining robust security measures to protect user assets and transactions.

Roles & Responsibilities

  • Designed and implemented comprehensive user interfaces and experiences for cryptocurrency trading platforms, focusing on accessibility and efficiency for both novice and experienced traders.

  • Spearheaded the design of the cryptocurrency trading platform, incorporating user feedback and industry best practices to enhance functionality and user satisfaction.

  • Developed and executed detailed product strategies, including feature prioritisation, user journey mapping, and iterative design improvements based on analytics and user testing.

  • Created and maintained cohesive brand identity and marketing strategies, ensuring consistent messaging across all touch-points while driving user acquisition and retention.

  • Managed comprehensive social media presence across multiple platforms, creating engaging content that effectively communicated complex cryptocurrency concepts to diverse audiences.

  • Led website development initiatives using Webflow, implementing responsive design principles and optimising performance metrics for enhanced user experience and conversion rates.

Perception Design

Founder / Multidisciplinary Design

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1999 - Current

Successfully partnered with and empowered over 100 startups and established companies to bring their visions to life through an improved digital presence, distinctive brand identities, and meticulously designed physical spaces. Delivered end-to-end solutions that helped these businesses establish strong market positions and create meaningful connections with their target audiences.

Successfully partnered with and empowered over 100 startups and established companies to bring their visions to life through an improved digital presence, distinctive brand identities, and meticulously designed physical spaces. Delivered end-to-end solutions that helped these businesses establish strong market positions and create meaningful connections with their target audiences.

Roles & Responsibilities

  • Comprehensive Branding & Design Services, including brand strategy development, visual identity creation, and detailed style guide documentation.

  • Full-Stack WordPress Development, specialising in custom theme development, website builds, and platform optimisation for optimal performance and user experience.

  • Retail and Commercial Space Design, assisting with shop fit-out planning, interior design concepts, architectural signage, and environmental graphics.

  • End-to-End Product Design with expertise in FMCG (Fast-Moving Consumer Goods), focusing on consumer-centric solutions and market-ready implementations.

  • Versatile Print Design Solutions, delivering high-quality materials including custom menu layouts, professional business stationery, large-format signage, and innovative packaging designs.

  • Strategic Client & Project Management, ensuring seamless communication, timeline adherence, and successful project delivery while maintaining strong client relationships.

Copyright © 2024 - John Kappa - All Rights Reserved

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Copyright © 2024 - John Kappa - All Rights Reserved

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