Industry Experience
Selfwealth
Senior Product Designer
2023 - Current
Roles & Responsibilities
Collaborated with product managers, developers, and stakeholders to align design strategies with business objectives.
Designed visually engaging and cohesive user interfaces for mobile applications, ensuring consistency across all screens.
Conducted user research and usability testing to gather insights, validate design decisions, and enhance user experiences.
Bragging Rights
Within my first three months, I took the initiative to rebrand the business, delivering a fresh identity that aligned with strategic goals. Successfully presented the rebrand to key stakeholders, including the board and C-suite, securing their buy-in and approval.
Designed end-to-end solutions for a mobile trading platform, focusing on seamless interactions and optimal user experiences for advanced financial analytics.
Collaborated with product managers, engineering managers and developers to establish a scalable design system across Android and iOS.
Developed data visualisation dashboards that transformed complex data into intuitive, actionable insights.
Established a design system adopted across multiple product teams, resulting in a reduced development time.
Envato
Senior Designer
2019 - 2022
Roles & Responsibilities
Created multiple brands within the Envato ecosystem inc Mixkit, Reshot & Milkshake.
Contract position working with Envato as a senior designer across various products including Mixkit, Reshot, Milkshake and more.
Worked as part of the cross-functional and start-up oriented team focused on creating new products for various creative niches, for example Video Creators.
Content creation for all social media channels.
Senior UI / UX designer for multiple products within the business.
Liaised with key stakeholders to attain company goals.
Worked directly with product manager, marketing team & developers to ensure timely delivery of products to wider stakeholders.
Worked closely with CEO on brand and product development.
Content creation for multiple social media channels and products.
Created static, animated and video content for a range of marketing channels including social media, display advertising, blog and Email.
Bragging Rights
Designed and launched Mixkit that achieved 2 million unique visitors per month, driving significant traffic and engagement.
Secured the #1 Product of the Month spot on Product Hunt, showcasing innovative design and functionality.
Served as the lead designer for multiple high-impact products across the company, contributing to their success and adoption.
Spearheaded the design of the Milkshake app, achieving a stellar 4.8-star rating on the Google Play Store.
Sifchain
Senior Product Designer / UI / UX
2018 - 2021
Roles & Responsibilities
Led the creation and execution of user-centred designs, focusing on intuitive user interfaces and seamless user experiences.
Reimagined the user interface and experience for a Decentralised Exchange (DEX) platform, enhancing usability, accessibility, and aesthetics.
Designed high-fidelity prototypes to visualise and validate complex UI/UX concepts.
Directed the product design lifecycle, from ideation and wire-framing to final implementation and post-launch iterations.
Worked closely with marketing teams to create compelling visuals and messaging that drove engagement and conversions.
Designed visually engaging and on-brand social media assets, boosting audience engagement and brand recognition.
Overhauled website design and architecture, delivering a polished and responsive site through Webflow.
Blockbid
Senior Product Designer / Brand Manager
2016 - 2018
Roles & Responsibilities
Designed and implemented comprehensive user interfaces and experiences for cryptocurrency trading platforms, focusing on accessibility and efficiency for both novice and experienced traders.
Spearheaded the design of the cryptocurrency trading platform, incorporating user feedback and industry best practices to enhance functionality and user satisfaction.
Developed and executed detailed product strategies, including feature prioritisation, user journey mapping, and iterative design improvements based on analytics and user testing.
Created and maintained cohesive brand identity and marketing strategies, ensuring consistent messaging across all touch-points while driving user acquisition and retention.
Managed comprehensive social media presence across multiple platforms, creating engaging content that effectively communicated complex cryptocurrency concepts to diverse audiences.
Led website development initiatives using Webflow, implementing responsive design principles and optimising performance metrics for enhanced user experience and conversion rates.
Perception Design
Founder / Multidisciplinary Design
1999 - Current
Roles & Responsibilities
Comprehensive Branding & Design Services, including brand strategy development, visual identity creation, and detailed style guide documentation.
Full-Stack WordPress Development, specialising in custom theme development, website builds, and platform optimisation for optimal performance and user experience.
Retail and Commercial Space Design, assisting with shop fit-out planning, interior design concepts, architectural signage, and environmental graphics.
End-to-End Product Design with expertise in FMCG (Fast-Moving Consumer Goods), focusing on consumer-centric solutions and market-ready implementations.
Versatile Print Design Solutions, delivering high-quality materials including custom menu layouts, professional business stationery, large-format signage, and innovative packaging designs.
Strategic Client & Project Management, ensuring seamless communication, timeline adherence, and successful project delivery while maintaining strong client relationships.