I'VE BEEN DESIGNING FOR A LONG TIME
Long enough to know what works and what's smoke and mirrors.

My background is in branding, UX, and web design. Somewhere along the way I got obsessed with building. Not just designing things for other people, but making my own. Tools, fonts, extensions, experiments. Things that solve a problem or scratch an itch. Mostly my itch.

Now I'm deep into AI. Not the hype version. The practical, hands-on, what-can-we-actually-build-with-this version.

THERE'S A PART OF ME THAT MISSES THE OLD WAY

Sitting in Cinema 4D for hours, sometimes days, chasing the right refractions, the right node setup, the exact feeling I had in my head. Building something from nothing, slowly, obsessively. That kind of work had weight to it.

And then AI arrived, and with it, something died. Not creativity exactly, but the friction of it, the grind. The struggle that made the result mean something. Now you post something you've poured yourself into and someone asks "what did you generate that with?" — and just like that, the craft collapses into nothing.

I BELIEVE GOOD DESIGN IS MOSTLY ABOUT CLARITY AND SIMPLICITY

Remove the noise. Keep only what matters. Make it feel obvious in hindsight.

I believe AI doesn't replace that instinct - It accelerates it.

I believe the best products are built by people who can think across the whole thing.
Brand, UX, code, copy, product. I try to be one of those people.

I'M LOOKING FOR WORK THAT'S WORTH DOING

Anyone who wants to build something real. Collaborators who move fast and care about craft. Problems that are genuinely hard to solve or looking at the solutions from the other side. Not taking the typical approach. Not just ⌘+C, ⌘+V.